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You may provide great offers on your SaaS platform, but good marketing can indeed increase your visibility, and with that comes more customers.

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Marketing plays an important role when we’re talking about the digital world. However, you need to know how to put yourself in the shoes of a practical planner.

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That’s why we are here to ensure you get all the information you need to create a successful SaaS marketing plan starting from zero.

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What is a SaaS marketing plan?

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A SaaS marketing plan is a strategy your company uses to make customers your future users, retain those users, and attract new ones. That strategy is familiar to every team member:

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Identifying your target audience to sell your best services.

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Why is Marketing important for your SaaS?

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Simply, your target market becomes more apparent. You need to know your audience, what they are looking for, and how much they will spend on your services.

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And it’s not just easier for you; it’s easier for the customers too, because you provide a chance for a good relationship with them, and they’ll know when to return to you. And, in case they don’t return, you will get some ideas about what was wrong. There will be ups and downs, but with a successful marketing plan, there is a greater chance of getting just the ups.

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The first step is accurately determining your buyer personas.

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By imagining your potential users, their needs, and desires, you can more easily develop a strategic marketing plan. If you know what someone is searching for or lacking at the moment, you will know what to offer. So, defining a customer’s pain points leads to a successful marketing plan!

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Next, you need to know what other SaaS providers are offering.

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Being a diligent analyzer of a market space can assure you you will be better than your competitors!

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You have to stand out if you want to attract more customers. What channels are in the lead? What keywords are the most searched for? How is your competitor positioned?

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You just have to know all of that to send the best possible message to your current and future users.

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When that is done, you have to identify your key goals.

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Those goals must be as SMART as you are (specific, measurable, achievable, realistic, and time-bound):

• you specifically decide to prioritize the number of new users that fit your buyer persona
• you measure where the sources are coming from
• achievable stands for the requirement of the use of tracking tools
• being realistic means you are familiar with the market of the closest competitor, and you know what he offers, so you know what streams on the market
• time-bound - you make a plan with time on your mind, and you define the set period for measurement so you can keep track of the past data for a better future

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Marketing content creation comes next.

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This is the vital part. You can create many types of content that will interest your target audience, such as blogs, where you write about trendy and up-to-date topics.

Also, you can make videos, like tutorials, webinars, etc.

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Content, no matter in which form, must be informative, engaging, and not too overloaded with information. So, make it simple but catchy.

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The exciting part is choosing your distribution channels.

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You can see some possible marketing channels on this chart. These are all ways to keep your customers engaged with your services.

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This statistic changes. Email marketing is undoubtedly still popular, but let’s be honest: younger generations prefer social media.

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So, it will depend on the target audience to which you want to put your content. Email marketing may be the best option if your content is for everybody, regardless of age. However, if you target only the younger audience, Instagram or TikTok may be your solution.

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The next step is choosing your marketing budget.

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Here, you have to be careful. Setting up your budget requires innovative thinking because you don’t want to lose money on marketing. You must have a good budget plan that will determine which channel(s) you wish to invest in.

Clearly, if you want to put your marketing services on a couple of social media channels, you have to invest more money, but that means you will probably attract more customers. And if you’re looking for a more straightforward solution, just put your marketing content on one channel.

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When you put your service on the market, you have to track specific details about it.

You track and analyze your progress because you want to be sure that your marketing strategy is on point and find both strong and weak spots of it. In case you don’t want to be disappointed, we recommend being realistic again. Here are some measurement tools for you:

• Meltwater
• Ahrefs
• Hotjar
• Mixpanel

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For example:

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All is set up!

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Now, what’s left is to see how it works. A/B testing is on its way! You can compare two campaigns and see which one is better! But you could also conduct some surveys if you prefer.

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In this picture, you can see the example of A/B testing:

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In conclusion, you can’t produce good marketing without a marketing plan, and then your SaaS will lack something.

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As we mentioned, marketing is extremely important if you want to sell your services. You have to rank high in the world of marketing, and what you offer must be visible and accessible to find. Of course, it must attract customers’ and current users’ attention.

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“Content marketing is a commitment, not a campaign.”

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So, it’s essential to publish often on your channel to keep your audience hooked and so you can track and measure your progress. Some of your content will surely get old, but that doesn’t mean it won’t attract new clicks. It’s all about the quality and the flow of the customers that will explore your SaaS platform.

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Be SMART, work carefully, and be detailed when creating your marketing plan!